Web content for the way your audience thinks and behaves. How people read online based on usability testing and eyetracking research. Optimize content for users and search engines. Write concise, benefits-driven copy to increase conversion. Increase usability by following our web writing guidelines Writing for websites - Plain English This targeted, interactive course will show your team how to write clear and concise web pages that work – whether these are for your website or company intranet. And because we will create practical, tailored exercises based on real-world examples of your web content, you can be confident that the training materials will be relevant to your organisation, challenges and goals
Learning to Write for the Web Online Class | LinkedIn Learning, formerly blogger.com
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For more information, see our Cookie Policy. Select Accept cookies to consent to this use or Manage preferences to make your cookie choices. You can change your cookie choices and withdraw your consent in your settings at any time. Solutions for:. All of Lynda. See all topics. People read differently online: they scan. They're trying to find information quickly. Writing with this goal writing for the web course mind makes a website more appealing, and makes customers more likely to visit more often and buy products and services.
In this course, Chris Nodder offers writing for the web course practical techniques for writing successfully on the web, including front-loading content, writing at the right grade level, avoiding jargon, writing for the web course, and keeping content up to date. Test your knowledge as you complete each chapter, and make sure your writing is leading to a positive user experience. Welcome to this course on writing for the web. People tend to read differently online than they do offline.
Each chapter in this course focuses on one of the differences between online and offline reading, and describes how you can use it to make your writing more appealing to an online audience. The concepts we cover will be useful to you, whether you're writing content for an e-commerce site, an internet, or a newsletter.
It doesn't matter whether you're describing a product or a service, updating readers with the latest news, writing your company's About Us page, or creating unique reference material, writing for the web course. By the end of this course, you'll see how it's possible to write 50 percent less text and still get your point across just as clearly. Why it's better to give away the punchline in the first paragraph.
And, how encouraging people to check out other sites might make them writing for the web course likely to come back to yours. Those are just a few of the topics we'll cover, writing for the web course, and for each one, we'll give you a chance to practice what you've just learned with optional exercises.
There's lots of interesting concepts to talk about, so let's get started. Download the files the instructor uses to teach the course. Follow along and learn by watching, listening and practicing. Watch courses on your mobile device without an internet connection.
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com is now LinkedIn Learning All of Lynda. Learning to Write for the Web Course Beginner Start my 1-month free trial Buy this course SEK Overview Transcripts Exercise Files View Offline Course details People read differently online: they scan. Chris Nodder is a user researcher, UX fiend, interaction design specialist, and author of Evil by Design. Chris is a user researcher and interaction design specialist. He is the founder of Chris Nodder Consulting LLCan agile user experience company that helps large organizations and lean startups build products that users love.
He was previously a director at Nielsen Norman Group and a senior user researcher at Microsoft. He has an M. in human computer interaction and a B. in psychology. Chris enjoys spreading the word about user-centered design. Aside from his work coaching Fortune clients, he has presented on user experience topics at conferences all over the world.
He writes about agile user experience research and design techniques at QuestionableMethods. com and is the author of Evil By Designa book that describes the persuasive techniques that companies use to draw us in.
He encourages you to participate at its accompanying web site, evilbydesign. Content Strategy Web Content Writing. UX Foundations: Information Architecture Course 30, viewers. UX Foundations: Logic and Content Course 15, viewers. Practice while you learn with exercise files Download the writing for the web course the instructor uses to teach the course. Exercise File: Subscribe to access. zip Exercise File: Subscribe to access.
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Introduction Introduction Welcome. Introduction to web writing. What you should know before watching this course. Using the exercise files. Write for Fast Reading 1, writing for the web course. Write for Fast Reading People scan; they don't read.
Challenge: Editing text. Solution: Editing text. Reading Age and Tone 2. Reading Age and Tone Write for an 8th-grade audience. Formal text is harder to read. Challenge: Calculate the reading level of a piece of text. Solution: Calculate the reading level of a piece of text. Don't Tease: What's in It for Me?
Create information-rich signposts. Answer readers' unasked questions. Challenge: Creating signposts. Solution: Creating signposts. Front-Load Your Content 4.
Front-Load Your Content Readers lose interest quickly. Challenge: Reorganizing text. Solution: Reorganizing text. Remove the Sales Pitch 5, writing for the web course. Remove the Sales Pitch Marketing speak and jargon turn people off. Industry-specific words. Challenge: Rewriting to remove hyperbole. Solution: Rewriting writing for the web course remove hyperbole. Provide Detailed Information and Useful Images 6. Provide Detailed Information and Useful Images People look for supporting evidence.
People respect authoritative sources. Stock images are a waste of space. Challenge: Linking to outside information to enhance your content. Solution: Linking to outside information to enhance your content. Actively Manage the Information You Publish 7. Actively Manage the Information You Publish Readers are wary of dated content. Challenge: Setting suitable expiration dates for your content. Solution: Setting suitable expiration dates for your content.
Conclusion Conclusion Well-written content is already SEO-optimized. Next steps. Business courses Business Analysis and Strategy Business Software and Tools Career Development Customer Service Finance and Accounting Human Resources Leadership and Management Marketing Professional Development Project Management Sales Small Business and Entrepreneurship Training and Education See all.
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5 Tips On Writing For The Web
, time: 3:29Writing for the web course – tailored training | Emphasis Training
Web content for the way your audience thinks and behaves. How people read online based on usability testing and eyetracking research. Optimize content for users and search engines. Write concise, benefits-driven copy to increase conversion. Increase usability by following our web writing guidelines Writing for websites - Plain English This targeted, interactive course will show your team how to write clear and concise web pages that work – whether these are for your website or company intranet. And because we will create practical, tailored exercises based on real-world examples of your web content, you can be confident that the training materials will be relevant to your organisation, challenges and goals
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