A business plan is a detailed blueprint for the activities needed to establish a business (i.e. the details of a product or service, the market for that product or service, and the management of the business providing that product or service). A business plan is also the ‘yardstick’ by which a business owner measures success inFile Size: KB Our sample business plans and inbuilt help tips will help you to get started with your writing even if you are no expert. Our business plan software is very easy to use, you can use our sample business plans and drag and drop additional sections into your business plan to write your business plan in no time A business plan is a document that helps small business owners determine the viability of their business idea. Combining market research and financial analysis, a professional business plan helps startup CEOs and potential investors determine if the company can compete in the target market. Typically, a good business plan consists of the following
Business Plan Templates: 9 FREE Samples - Updated
The following business plan for the fictional firm of "Acme Management Technology" AMT is an example of what a completed business plan might look like.
This example is provided as part of the instructions and detailed descriptions included in the Components of a Business Plan. This business plan leads the way by renewing our vision and strategic focus of adding value to our target market segments—the small business and high-end home office users in our local market.
It also provides a step-by-step plan for improving our sales, gross margin, and profitability. AMT is built on the assumption that the management of information technology for business is like legal advice, business plan and sample and, accounting, graphic arts, and other bodies of knowledge, in that it is not inherently a business plan and sample and prospect. Smart business people who aren't computer hobbyists need to find quality vendors of reliable hardware, software, service, and support and they need to use these quality vendors as they use their other professional service suppliers—as trusted allies.
AMT is such a vendor. It serves its clients as a trusted ally, providing them with the loyalty of a business partner and the economics of an outside vendor.
We make sure that our clients have what they need in order to run their businesses at peak performance levels, with maximum efficiency and reliability.
Many of our information applications are mission-critical, so we assure our clients that we'll be business plan and sample and when they need us. It has a good reputation, excellent people, and a steady position in the local market, but has been having difficulty maintaining healthy financials.
AMT is a privately-held C corporation owned in majority by its founder and president, Ralph Jones. There are six part owners, including four investors and two past employees. The largest of these in percent of ownership are Frank Dudley, our attorney, and Paul Karots, our public relations consultant. AMT has been caught in the vise grip of margin squeezes that have affected computer resellers worldwide.
Although the chart titled "Past Financial Performance" shows that we've had healthy growth in sales, business plan and sample and, it also indicates declining gross margin and declining profits, business plan and sample and.
The more detailed numbers in Table 2. All of these concerns are part of the general trend affecting business plan and sample and resellers. The margin squeeze is happening throughout the computer industry, worldwide. Short-Term Assets. Long-Term Assets. Debt and Equity. Other Inputs: Along with sales, it includes a training area, service department, offices, and showroom area. AMT sells personal computer technology for small business including personal computer hardware, peripherals, networks, business plan and sample and, software, support, service, and training, business plan and sample and.
Ultimately, we are selling information technology. We sell reliability and confidence. We sell the assurance to small business people that their business will not suffer any information technology disasters or critical downtimes. AMT serves its clients as a trusted ally, providing them with the loyalty of a business partner and the economics of an outside vendor. We make sure that our clients have what they need to run their businesses at peak performance levels, with maximum efficiency and reliability.
Since many of our information applications are mission-critical, we give our clients the confidence that we'll be there when they need us. In personal computerswe support three main lines:.
In peripheralsaccessories and other hardware, business plan and sample and, we carry a complete line of necessary items from cables to forms to mousepads to add relevant information. In service and supportwe offer a range of walk-in or depot service, maintenance contracts, and on-site guarantees.
We haven't had much success in selling service contracts. Our networking capabilities include In softwarewe sell a complete line of In trainingwe offer The only way we can hope to differentiate effectively is to brand the vision of the company as a trusted information technology ally to our clients. We will not be able to compete in any effective way with the chains using boxes or products as appliances. We need to offer a real alliance that feels personal.
The benefits we sell include many intangibles: confidence, reliability, knowing that somebody will be there to answer questions and help at critical times. These are complex products that require serious knowledge and experience to use, which we have, while our competitors sell only the products themselves. Unfortunately, we cannot sell the products at a higher price simply because we offer services; the market has business plan and sample and that it will not support that concept.
We must also sell the service and charge for it separately. Copies of our brochure and advertisements are attached as appendices.
Of course, one of our first tasks will be to change the messaging of our literature to make sure we are selling the company, rather than the product. Our costs are part of the margin squeeze. As price competition increases, the squeeze between the manufacturer's price into channels and the end-users ultimate buying price continues. Our margins are declining steadily for our hardware lines. We generally buy at A similar trend shows for our main-line peripherals, with prices for printers and monitors declining steadily.
We are also starting to see that same trend with software To hold costs down as much as possible, we concentrate our purchasing with Hauser, which offers day net terms and overnight shipping from the warehouse in Dayton, business plan and sample and.
We need to continue to make sure our volume gives us negotiating strength. For software, margins are: add relevant information. Business plan and sample and years, we have supported both Windows and Macintosh technology for CPUs, although we've switched vendors many times for the Windows and previously DOS lines.
We are also supporting Novell, Banyon, and Microsoft networking, business plan and sample and, Xbase database software, and Claris application products. We must remain on top of emerging technologies because this business plan and sample and our bread and butter. For networking, we need to provide better knowledge of cross-platform technologies. We are also under pressure to improve our understanding of the direct-connect Internet and related communications.
Finally, although we have a good command of desktop publishing, we are concerned about improving integrated fax, copier, printer, and voicemail technology into the computer system. AMT focuses on local markets, small business, and home office, with a special focus on the high-end home office and the five-to unit small business office.
The segmentation allows some room for estimates and nonspecific definitions. We focus on a small-medium level of small business, and it's hard to locate data to make an exact classification.
Our target companies are large enough to require the kind of high-quality information technology management we offer but too small to have a separate computer management staff such as an MIS department. We say that our target market has 10 to 50 employees, and requires five to 20 connect workstations in a local area network, however, the definition is flexible. Defining the high-end home office is even more difficult. We generally know the characteristics of our target market, but we can't find easy classifications that fit into available demographics.
The high-end home office business is a business, not a hobby. It generates enough money to merit the owner's paying real attention to the quality of information technology management, meaning that both budget and productivity concerns warrant working with our level of quality service and support.
We can assume that we aren't talking about home offices used only part-time by people who work elsewhere during the day and that our target market home office needs powerful technology and sufficient links between computing, telecommunications, and video assets. We are part of business plan and sample and computer reselling business, which includes several kinds of businesses:. Small business buyers are accustomed to buying from vendors who visit their offices. They expect the copy machine vendors, office products vendors, and office furniture vendors, as well as the local graphic artists, freelance writers, or whomever, to visit their office to make their sales.
There is usually a lot of leakage in ad-hoc purchasing through local chain stores and mail order. Often the administrators try to discourage this but are only partially successful. Unfortunately, our home office target buyers don't expect to buy from us.
Many of them turn immediately business plan and sample and the superstores office equipment, office supplies, and electronics and mail order to look for the best price, without realizing that there is a better option for them at only a little bit more, business plan and sample and.
The small business buyers understand the concept of service and support and are much more likely to pay for it when the offering is clearly stated. There is no doubt that we face stiffer competition from box pushers than from other service providers. We need to effectively compete against the idea that businesses should buy computers as plug-in appliances that don't need ongoing service, support, and training, business plan and sample and.
Our focus group sessions indicated that our target home office buyers think about the price but would buy based on quality service if the offering business plan and sample and properly presented. They think about the price because that's all they ever see. Availability is also very important. The home office buyers tend to want immediate, local solutions to problems.
Chain stores:. Other local computer stores:. The home offices in Tintown are an important growing market segment. Our estimate in this plan for the home offices in our market service area is based on an analysis published four months ago in the local newspaper, business plan and sample and. There are several types of home offices.
For the focus of our plan, the most important are those that are real businesses offices from which people earn their primary income. These are likely to be people in professional services such as graphic artists, writers, and consultants, some accountants—and the occasional lawyer, doctor, or dentist. We will not be focusing on the market segment that includes part-time home offices with people who are employed during the day but work at home at night, people who work at home to business plan and sample and themselves with a part-time income, or people who maintain home offices relating to their hobbies.
Small business within our market includes virtually any business with a retail, office, professional, or industrial location outside of the home, and fewer than 30 employees. We estimate there are 45, such businesses in our market area.
The employee cutoff is arbitrary. We find that the larger companies turn to other vendors, but we can sell to departments of larger companies, and we shouldn't give up such leads when we get them.
How To Write a Business Plan To Start Your Own Business
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Jan 25, · Sample Business Plan for Acme Management Technology Executive Summary By focusing on its strengths, its key customers, and the company's underlying core values, Acme Management Technology will increase sales to more than $10 million in three years, while also improving the gross margin on sales and cash management and working blogger.comted Reading Time: 8 mins Choose from + free sample business plans in a wide variety of industries. If you're looking for a tool to walk you through writing your own business plan step-by-step, we recommend LivePlan, especially if you're seeking a bank loan or outside investment and need to use an SBA-approved format Second, the business plan is a requirement if you are planning to seek loan funds. It will provide potential lenders with detailed information on all aspects of the company's past and current operations and provide future projections. The text of a business plan must be concise and yet must contain as much information as possible
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